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presenta
la 19° giornata del marketing
22 Aprile 2020 - h 14
Il customer journey viene definito come "il viaggio del consumatore".
I touchpoint descrivono i numerosi punti di contatto dell'utente con il brand,
una sorta di storytelling pieno di micromomenti, soste, ostacoli, tappe e conversazioni.
Un viaggio senza fine dove nuovi touchpoint nascono ed emergono
modificando e innovando le strategie delle imprese
per mantenere una conversazione continua e positiva con l'utente.
Scopriamo insieme alcuni nuovi touchpoint e
come hanno migliorato il "customer journey" degli utenti.
SPEAKERS
carmela Ostillio
Docente di brand management-università bocconi
Luca visconti
professore di marketing - USI
Luca Preto
Head of digital - Ticino Turismo
"Customer journey e micro influencer nel travel: l’esperienza di Ticino Turismo"
Cristian Zani
responsabile content marketing - AXA Svizzera
"Personalizzazione della Customer Journey tramite attivita' di content marketing"
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SPONSOR
APG / SGA
AXA
SMSCHOOL
Banca di sondrio
ADMEIRA
veco
ticino management
h 15:30
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