SMSCHOOL
.jpg)
presenta
la 19° giornata del marketing
rimandata a ottobre 2020
Il customer journey viene definito come "il viaggio del consumatore".
I touchpoint descrivono i numerosi punti di contatto dell'utente con il brand,
una sorta di storytelling pieno di micromomenti, soste, ostacoli, tappe e conversazioni.
Un viaggio senza fine dove nuovi touchpoint nascono ed emergono
modificando e innovando le strategie delle imprese
per mantenere una conversazione continua e positiva con l'utente.
Scopriamo insieme alcuni nuovi touchpoint e
come hanno migliorato il "customer journey" degli utenti.
SPEAKERS
carmela Ostillio
Docente di brand management-università bocconi
Luca visconti
professore di marketing - USI
Luca Preto
Head of digital - Ticino Turismo
"Customer journey e micro influencer nel travel: l’esperienza di Ticino Turismo"
Cristian Zani
responsabile content marketing - AXA Svizzera
"Personalizzazione della Customer Journey tramite attivita' di content marketing"
{"items":["0080e405-efa1-49e0-9904-2e47c0877104","33eb9fe6-ef43-4820-aa44-0e19d660f239","9f38f8b9-2a49-458f-8099-14d965d9e980","a669ed18-e751-4dd1-bbb2-d166958a6f74"],"styles":{"galleryType":2,"groupSize":3,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":575,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1,2h,2v,3t,3b,3l,3r","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":true,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"0|bottom|1|fill|false|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(13,18,26,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"textBoxFillColor":{"themeName":"color_12","value":"rgba(212,212,212,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":0,"itemOpacity":{"themeName":"color_25","value":"rgba(29,54,58,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-L","editorKey":"font_4","size":36,"fontStyleParam":true,"displayName":"Large Heading","value":"font:normal normal normal 36px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"lulo-clean-w01-one-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px lulo-clean-w01-one-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(13,18,26,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"responsive":false,"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":0,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":952,"height":667,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":962,"galleryHeight":667,"scrollBase":0}}
SPONSOR
usi - universita' della svizzera italiana
APG / SGA
AXA
SMSCHOOL
Banca di sondrio
ADMEIRA
veco
ticino management
h 15:30
I'm a title.
Click here to edit me.
h 16:00
h 18:30
